We're Beautycounter Consultants!
Since launching Nourish Live Flow, we’ve been on a mission to empower women to take responsibility for their overall health and wellbeing. We believe in a holistic approach and work with smart, savvy, ambitious and trailblazing women to kick-start their health and wellness journey. We educate our clients and teach them real tricks, simple tools and inspiring hacks that take them from feeling blah, bloated, exhausted, stressed-out, anxious and depressed to feeling energized, healthy, happy, joyful, inspired and ready to rock life to the fullest. Our goal is to help our clients become who they are truly meant to be—inspiring kick ass women who glow from the inside out!
Today, we’re thrilled to announce that we have joined forces with another company and become ambassadors for another movement that we are beyond passionate about—we’ve become Beautycounter Consultants!
Wait a minute, WHAT is Beautycounter!?
Launched in 2013, Beautycounter is a California-based start-up that has taken the skin care and beauty industry by storm. The mission at Beautycounter is simple—“to get safer products into the hands of everyone”. Beautycounter has created a line of skin care (cleansers, toners and mists, moisturizers, masks, oils, serums), make up, bath, body and hair products and kids and family products that are not only completely and utterly gorgeous, but they are safe-for-you and non-toxic.
Founder and CEO, Gregg Renfrew—a mom herself—launched Beautycounter after coming to the stark realization that the personal care industry is not strictly regulated and,
“Companies are allowed to use harmful ingredients and make their own judgments about safety”.
In response to this, Greg Renfrew created Beautycounter, a company who educates and advocates for safer beauty and skin care products. Beautycounter has committed to a health and safety standard that goes well beyond what’s required by U.S. and Canadian law by banning the use of more than 1,500 questionable or harmful chemicals through The Never List—a list of ingredients that are never allowed in any of Beatycounter’s products. The best part? Their products are not only completely and utterly gorgeous inside and out, but they perform amazingly and they’re as indulgent as any luxe shampoo, lipstick, or oil in the market.
And lucky for us, Beautycounter has now launched in Canada!!
WHY did we join Beautycounter?
If you’d asked us a year ago if we had any intention of joining another company (in addition to NLF), we would have said, HECK NO! But Beautycounter is unlike any other company we have come across. We joined Beautycounter for many reasons, however there’s one that tops the list—we wholeheartedly believe that what we put on our bodies is just as important to achieving optimal health and wellness, as what we put in our bodies.
The minute we heard about Beautycounter a few months ago (more on this below!)—Their founder, their story, their mission, their passionate consultants, their movement, their brand, and their products—it all just resonated with us. Beautycounter fits—not only with our company and our brand—but also with us personally as human beings, as inhabitants of this beautiful planet and (of course!), as women and moms. Beautycounter’s values are the values we are trying to instill in our kids, in our families, in our homes and in our own lives. When we launched Nourish Live Flow, we made a commitment to do anything and everything we could to impact positive change and create a ripple effect around the world. We see joining Beautycounter as an amazing next step towards achieving and realizing this goal.
Now, although this is one BIG reason we joined Beautycounter, it’s certainly not the only one! Here are 5 other reasons we joined this inspiring and trailblazing company.
Our skin stories
From when we were in our early teens, we both struggled with our skin. Inheriting oily skin from our mom, we experienced an uneven and shiny complexion resulting in lots of breakouts. Desperately seeking skin care products that could help, we went from doctor to doctor where we were prescribed topical antibiotics, harsh cleansers and drying creams. We spent what seemed like thousands of dollars on products—anything that promised it could zap our zits and clear our skin. Yet nothing seemed to work. Fast forward to our twenties, each of us began investing in our skin and using what we considered ‘better’ products—and our skin did improve. But, what we failed to realize is that we were loading our bodies with toxic and unsafe ingredients, all in the name of beauty. There had to be another way!
It was while studying at IIN where we really began to learn about the impact that toxins can have on our health. We found ourselves reading labels and searching for a line of skin care and make up that would not only make our skin look and feel amazing, but that was safe and toxin-free. We searched for products that we could feel good about using on our kids. And we never found these products, until now.
Beautycounter’s products check every single box on our list. Safe for us and our families and non-toxic? Check. Gorgeous products that make our skin feel and look utterly amazing? Check. On-trend and luxe packaging and branding? Check. High performing products that actually deliver on their promise? Check.
Our love of this planet and the environment
Growing up on the east coast of Canada we spent our early years playing on beaches, camping and spending time outdoors. This was the beginning of our love for the environment and the nature that surrounds us. In our twenties our Dad joined the World Wildlife Foundation (WWF) as President and CEO. It was during these years where our family transformed from one that loved nature to one that wanted to make a difference.
We began making changes to conserve energy, purchased organic foods, and swapped out the harsh products we used in our homes for natural and green ones. During our transformative year studying at IIN, we developed an even deeper understanding of the impact of using products containing harmful toxins and how these impact not only our health but the environment and planet too.
Up to now we have been spreading this word through NLF. We now feel very fortunate to have found an important role at Beautycounter, a company that shares our mission and where we can actively spread this important message far and wide.
Our families and children
The simple fact is that we are all exposed to an overload of harmful and unsafe toxins, chemicals and environmental pollutants, every second, minute, hour and day of our lives. And, this was of course something we thought about! However, it was during our pregnancies, and after having our kids, when our eyes opened wide to these effects. We realized that it was our responsibility to reduce this exposure as much as we could for our families. It was our responsibility to choose foods, skin care and home products that were safe for the babies growing inside of us, and for our little ones once they entered this world. It was our responsibility to educate ourselves and teach our kids about ways they can help take care of our planet.
By joining Beautycounter, we are practicing what we preach and leading by example.
We are showing our kids how important it is to take a stand, join a movement and be a part of changing the world for the better. We are also teaching them to respect their own bodies, so hopefully when they are old enough to choose their own products, they can make an educated and informed decision.
Beautycounter’s simply gorgeous products
This is where the stars seemed to align for us. Dani was first introduced to Beautycounter while attending a social a few months ago and fell in love with these products and this company from the get-go. Despite feeling skeptical given our previous experiences, she decided to give these products a go and ordered the Nourishing Regime, the Brightening Oil and the Balancing Oil. The order arrived a few short days later and within a few days, she was hooked and has never looked back.
Our daily phone calls strategizing about Nourish Live Flow and chatting about Yoga, our friends and our kids, would inevitably turn to Dani sharing just how much she loved these products. Fast forward to December 2017 where we received a phone call from our now amazing mentor, Elizabeth Soltis, asking us to join this incredible movement…
Our desire to give back and join a team of inspiring and passionate women
Being so fortunate in our lives and with our families, we have always had a deep desire to give back. By joining Beautycounter and by educating and advocating for safer skin products for everyone, we believe we are fulfilling this desire. Additionally, we’re beyond thrilled to join a team of inspiring, passionate and like-minded individuals, all working towards a common goal: To educate, advocate and to get safer beauty products in the hands of everyone.
We’ve only been at Beautycounter for a couple of weeks, and we’re overwhelmed at the support, encouragement, passion and enthusiasm of each and every person we have met so far. We cannot wait for the days, weeks, months and years ahead and to achieve our ultimate goal to create a ripple effect of health and wellness.
If you are interested in learning more about how you can join this incredible company or experience these products yourself, please visit our website https://www.beautycounter.com/en-ca/nourishliveflow